Marketing Conversant - 11/01/06

Well, the hard thing about being a small firm is marketing yourself.  While we help others in these very matters of marketing, branding, building the big 'mo', etc. - you have to remind yourself that you too have to market yourself - daily almost hourly.

You have to do direct mail, you have to follow-up via the phone, you have to update the website, you have to create and cultivate strategic partnerships.  You have to go to the Chanmber of Commerce lunches and the assocication get togethers that you are a member of.  You are constantly marketing and selling your services.

It would be nice to think that once you got to a level that you could cruise thru this part of your business but no the business landscape changes, the economy fluctuates, clients leave, personnel change so these things keep you grounded in staying focused on the prize. 

It's not about getting more clients necessarily, it's about doing great work for your clients so they come back and thru that word of mouth they market for you.

Got to go now - we need to do some great work - and to do our cold calling!

Blogged with Flock