Today's QOD continues the planning theme of yesterday

While we thank the gods that marketing and sales of products and services is not war, it is a battle to win. 

 

Win the minds of the prospects and customers so that you can sell more goods and services.  And to win, you must plan and put it in writing with the appropriate goals, tasks to accomplish and measurements.  They don't have to be complex or voluminous they just have to be.

 

So, like Sun Tzu said don't be defeated before you start, plan your efforts and your market share and sales revenue will increase.