QOD - 02/20/06

"Are you in earnest?  Seize this very minute.  What you can do, or dream you can do, begin it.  Begin it and the work will be completed."  Johann Wolfgang von Goethe

 

 

QOD - 02/09/06

"A man who carries a cat by the tail learns something he can learn in no other way." - Mark Twain

 

 

QOD - 02/08/06

“"Never innovate to compete; innovate to change the rules of the game."” - David O. Adeife

QOD - 02/06/06

"Our life is what our thoughts make it." - Marcus Aurelius

 

 

 

Santayana's quote

The previous quote is one of the first I ever really remembered.  And, it so applies to marketing too. 

 

I see people reuse programs because they 'think' they were successful before but in fact were horrible failures.  They rerun them because they don't undertand marketing and they don't capture, measure and analyze the results of the program.  If you don't do that, you have no clue as to the impact that program has on your market so your program is doomed to fail - maybe you get lucky and it's successful despite any idea as to why yet to think you will repeat that success again is a fool's dream.

 

You must plan, measure and analyze your programs or your failures will just repeat, money will be wasted, market share will shrink and your products die.

 

 

QOD - 02/01/06

“"Those who cannot remember the past are condemned to repeat it."” – George Santayana