Quote of the Day - 10/31/06 - Happy Halloween

"Energy and persistence conquer all things." - Benjamin Franklin

 

 

 

Gus - Corporate Mascot

Gus is a Boykin spaniel and the company BS detector.

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Gus - Corporate Mascot

Hi, 

Here is the corporate mascot, Gus.

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QOD - 10/20/06

Let honesty and industry be thy constant companions, and spend one penny less than thy clear gains; then shall thy pocket begin to thrive; creditors will not insult, nor want oppress, nor hungerness bite, nor nakedness freeze thee.  - Benjamin Franklin

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Great Info and Word to Work By - 10/18/06

The following is from a web piece by Vickie L. Milazzo, founder and president of the Vickie Milazzo Institute.

Everything Is Marketing. The success of acompany is based more on the marketing of the product than on theproduct itself. Everything is marketing, from the way you say “Goodmorning” to the contacts you make on an airplane to your company nameand brand, your wardrobe and vocabulary. Here’s how to approach eachaspect of your business like a marketing genius.

Treat every opportunity as a marketing opportunity.The waiter at your favorite restaurant might introduce you to a newclient. A stranger in the elevator at your bank is a potentialreferral. You always create where your next client comes from.

Realize that not all marketing opportunities are created equal.Sticking business cards under 30 windshield wipers in a parking lotisn’t as effective as speaking to 30 people at a luncheon. Speaking to30 people at a luncheon isn’t as effective as exhibiting at a nationalconvention attended by thousands.

Be your own number-one fan.That means announcing your achievements. This is hard for many people,but if you don’t do it, who will? With humility, let people know whenyour business wins an award, you have an upcoming speaking engagementor you add a new service. Announcing your achievements also lets yourclients know they bet on a winner.

Know that your existing clients are your best prospects.It costs much more to get a new client than it does to increase thecash flow from an existing client. The best client is a loyal one.

Never stop marketing, no matter how successful you become.When you get busy, you may be tempted to cut down on marketing, butthat’s the time to rev it up. It’s always time to send out morepromotional packages. It’s always time to call on new prospects. It’salways time to update and optimize your website. Don’t wait untilyou’re going hungry to replant the garden.

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QOD - 10/03/06

"It's not what you know, but who knows what you know." —- Dave Opton